The SWELLFRAME Story
Made from the Ocean, in Ocean, for the Ocean.
Why Swellframe Exists
Co-founders Flo and Tommy
We are Flo and Tommy, the co-founders of Swellframe. We are surfers, we write code, and we are both dads to little ones. Between corporate jobs on the PC and everything else on the phone, we kept catching ourselves reaching for the screen when we should have been present, more often than we'd like to admit, just to check the surf.
That habit bothered us. So we started finding ways to put the phone down. It helped, but the surf forecast was still something we genuinely needed. We just didn't need all the noise that came with it.
That's where Swellframe started. We wanted something that meets us right where we are: tell us the surf report, not more, not less. A glanceable forecast on the wall that doesn't ask you to pick up a device. No app. No notifications. No rabbit hole. Just the information, always on, always ready.
So we built one. The how mattered just as much as the what, and we sweat every detail so your forecast stays simple, honest, and always on.
Every Swellframe is produced in Ocean Township, New Jersey, a coastal community where the surf forecast isn't just data, it's daily life.
Sustainability as Foundation
Sustainability isn't a marketing line. It's why we exist. We manufacture locally to cut transport emissions. And we build hardware that lasts, because the coastline we check every morning deserves better than disposable tech.
Every decision, from the materials we source to the low-power e-ink display that runs for six months or more on a single charge, is made with the same ocean in mind that we paddle out into.
For Surfers, by Surfers
Swellframe isn't built by a tech company that discovered surfing. It's built by two surfers who happen to write code. That means the forecast data is curated the way you'd actually read it: swell direction, period, wind, tides. At a glance, on your wall, no app required.
Built with the Community, for the Community
Swellframe is a grassroots small business. Building a database of surf spots isn't easy. We've built the backend and knowledge base from surf trips across all five continents: Australia and New Zealand, Indonesia, the US, Africa, and Europe, and from countless conversations with other surfers along the way. That foundation got Swellframe off the ground, but to build it into the company it's meant to be, we rely on the surf community.
Let's build Swellframe together. If you don't see your local spot on Swellframe, submit a spot request. Share your local knowledge without putting your spot on the map for millions. Your input stays between us and helps make the forecast better for the surfers who actually paddle out there.